Licensing

Licensing is an important concept in the business of photography. Not only does it protect the owner's intellectual property it also establishes the goods that are being exchanged for money in each purchase transaction.

Licenses are limited in two ways

1. its use (i.e. for personal use only) and
2. the image resolution (i.e. 3500 pixels).

Unlike a physical item, the purchaser is not taking ownership of the image but instead, he/she is buying the right to use the image and only in a certain manner.

The personal use license

The personal use license grants the buyer a non-exclusive perpetual right use to the image for personal purposes. View the full license here... Currently, there are 4 types of personal use licenses to sell:

License	Resolution
Personal use - Small	Longest side is greater than 1000 px but less than 1500 px
Personal use - Medium	Longest side is greater than 1500 px but less than 2500 px
Personal use - Large	Longest side is greater than 2500 px but less than 3500 px
Personal use - Extra Large	Longest side is greater than 3501 px

 

Pricing

Licensing lays the foundation for pricing. Prices are set according to the license being granted to the purchaser. The more value the license offers to higher the price could be. We recommend that you make multiple sizes available at different price points to suit every pocket and purpose.

Control the licenses available

You can exclude certain sizes from being available by simply omitting the price in that size. Without a price, a license cannot be sold in the size.

Size it right

Other than price, availability of a license is automatically determined by the uploaded image's resolution. A customer will not be able to purchase a license that the image doesn't support.

Order fulfilment

In order to exercise the rights that a customer has purchased, he/she will need to obtain the image media. Once payment has been received, Photofrog's unique order processing system automatically generates a digital copy sized according to each license purchased.