The conversion rate indicates how many of the total number of visitors eventually converted into sales. The higher the conversion rate the better.
We calculate a conversion per event. This is useful in determining which types of events/audiences are more likely to purchase photos. It could also help provide a good idea of the sales one can expect from a given size event.
Check out Track event sales performance with Conversion Rate for a more in-depth look into using conversion rate to increase sales.
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