Even though digital photos are provided by default for every order placed with Checkout 2.0, there are still occasions when an accompanying print would be nice. In order to serve shoppers in this area, our printing service had to be completely overhauled.
Value added service
Our printing offering is an optional value-added service that we provide as a convenience to shoppers who purchased digital photos. Instead of taking their digital photos to a local print lab, we offer our online shoppers the convenience of a print delivery service.
The number one reason for abandoned orders has been that printing was too expensive. As a result, we have had to look at ways to make printing as affordable as possible. Thankfully, digital-by-default ensures that photographers always earn on every photo ordered. That has allowed us to structure the print pricing in a way that is more affordable to shoppers.
Less abandoned orders
By addressing the affordability of printing we eliminate the number one objection we hear from potential customers and improve the chances of potential sale converting into money in the bank.
Shoppers taking up the print option will now receive both digital and print offering more value than before.
Gratification still instant
While customers are waiting for the print orders to be fulfilled they still get a kick of receiving their purchase immediately, thanks to the digital photos that are delivered only a few minutes after payment is received.
By bundling prints with digital downloads we can offer shoppers more value for money and a better shopping experience that addresses our most common shopping objection.