For best results we recommend that sellers always offer multiple sizes at different price points. The reasons for this are:
- Maximise sales - customers buy more if they have more price options available
- Simplify your post production - you will be to able to crop images without running into pricing issues later
People buy photos for different reasons. Sometimes it is only for an Instagram post or perhaps a profile picture. Other times it could be for an enlargement to be framed and hanged. However, certain needs have higher perceived value than others.
Our research indicates that customers are more likely to purchase when the price suits their intended purpose for a chosen photo. In addition to that, shoppers who feel they have received good value for money after their purchase are more likely to return to become repeat customers.
It is for this reason that Photofrog supports the ability to sell different image resolutions at different price points.
For best results, we highly recommend the following:
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Capture as many photos as possible (as wide a variety as possible)
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Always set different prices for the different sizes in your pricelist
- Sizing your images to be as large as possible (where practical)
Offering multiple sizes at different price points maximises your chances of a sale by ensuring that shoppers don't leave empty handed because the image resolution or price isn't right for them.
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