Reach Ratio indicates how effective marketing efforts are in attracting visitors to an event.
We calculate a reach ratio per event. This is useful in determining whether events are living up to their earning potential or not. It also provides a good idea of the sales one can expect from a given size event.
A 1:1 ratio would be the ideal target. However, between 1:5 to 1:7 may be more realistic for certain events. Check out Track event marketing performance with Reach Ratio for a more in-depth look into using reach ratio to increase sales.