Below is a series of recommended steps for publishing events online. Sometimes circumstances don't always allow for all of the steps to be performed. However, the more you can tick off for an event, the more sales you can expect from it.
(if you are planning a school related event checkout these additional tips)
1. Create the event early
Create the event in the Store Admin a week or two early. This allows your storefront to start acquiring followers before the photos are ready. Followers are visitors that register to be notified when an event is ready for ordering.
2. Close ordering
Set the status of the event to: "closed for ordering". This will ensure that the follower registration page is up even while photo uploading is in progress. Only open ordering once all of the photos have been uploaded. This prevents visitors leaving because they could not the photos they were looking for. Find out more
3. Set a public notice
The public notice feature is a great way to communicate with visitors. Find out more
4. Inform event organisers
Once you have created the event, contact the organisers of the event to inform them that an online ordering page has already been created and that participants can start registering right away to be notified when the images are available. This is something that they can include the email/SMS/online communication to their audience and registered participants
5. Comment or post on the event's Facebook page
If the event has a Facebook page, try to use it to your advantage by posting to the timeline or commenting with a link to the event on your storefront. Prompt people to start registering to be notified when the photos are available.
6. Import followers
Sometimes participants of an event forget to order photos or didn't know they were available in the first place. By importing participants as followers of an event, you can remind/inform participants of the photos that are available for ordering. Find out more
7. Complete uploading quickly
It can be challenging at times, but the quicker the uploads can be completed the more likely people are to order. It is really a case of striking while the iron is hot.
8. Open ordering
Only open ordering once all of the photos have been uploaded. This prevents visitors leaving because they could not the photos they were looking for.
9. Notify followers
Once the event is open for ordering, you will be prompted to notify the followers that have registered. This will send out an email notification to all followers allowing to simply click on the provided link to browse and order their photos. Find out more
10. Set an expiry date
Create a sense of urgency and get more sales in sooner by pre-setting the event's expiry date and communicate this visitors. Send out a notification to all participants just before an event expires to remind them to get their orders in before it's too late. Find out more