Photo Frog is there for two types of people: you and everyone else.
Store Admin (for you)
The store admin is private and always requires login credentials to access it. As the name suggests, it is where any store related admin is done. From the store admin you can access information about sales and payouts and perform various tasks like creating events, uploading images, customising pricing, etc.
Storefront (for everyone)
The storefront is a website where people can go to browse photos and place their orders. A storefront has a unique address in the form of myname.photofrog.co.za. Anybody browsing to the storefront address will see the events and images that you have made available. A storefront is included if you are on a monthly subscription plan.
Public Profile Page (for everyone)
The public profile page is a single webpage where people can go to browse photos and place their orders. A profile page has a unique address in the form of www.photofrog.co.za/pro/myname. Anybody browsing to this address will see the most recent events that you have made available. A public profile page is included for both pay as you go and subscription plans.