There are two important components to your account
The store admin is private and always requires login credentials to access it. As the name suggests, it is where any store related admin is done. From the store admin you can access information about sales and payouts and perform various tasks like creating events, uploading images, customising pricing, etc.
The storefront is a public space where people can go to browse photos and place their orders. Your storefront has a unique address in the form of myname.photofrog.co.za . Anybody browsing to the storefront address will see the events and images that you have made available.