The storefront is the place where people go to browse the photos on display and place their orders. Depending on your plan, there are few aspects of the storefront that can be customised to your taste...
Name and address
The storefront name is the business or trading name that you want to appear on the storefront. The address is unique to your account. This is what you'll be handing out to people to come and place orders. Be careful of changing this address after you've published it. The old address will stop working immediately.
You can make your contact details available for anyone who wishes to get in touch from your storefront.
You can set a colour scheme to match your brand.
You can upload a logo to be displayed on your storefront.
All of the above can be accessed from the "Storefront" menu item from the left hand menu.